Launching your new website is exciting but to launch properly takes careful planning and execution.
Here's 5 key elements to check before going live:
#1 - SEO
If your old website is currently ranking well in Google, you’re going to want to protect this valuable customer acquisition channel by getting an SEO pro to analyse your site and perform the following tasks:
- Setup page to page 301 redirects
- Keyword research
- Optimise all page titles
- Optimise image load times, filenames and metadata
- Ensure equivalent content value on redirected pages
- Implement optimised URL structure
- Ensure sufficient internal linking to boost pages per session and page value distribution
- Page Speed Testing
- Error checking and correction
- Check rel=”nofollow” on external links
- Check canonical URL’s
- Generate new sitemap and submit to Google
- Submit Google Index request
- Submit change of domain if required
The above can be done for a pretty reasonable price and helps to protect against taking a backward step when coming to web traffic and online enquiries.
#2 - Browser Testing (Desktop & Mobile)
Make sure to test every page in multiple browsers e.g. Chrome, Safari, Firefox, IE and Edge. Your web developer should do this as part of their service but it’s better to be safe than sorry! An under the radar sub par browsing experience can whittle away a decent percentage of your site traffic and lose you valuable conversions.
#3 - Google Analytics & Goal Tracking
Google Analytics tracking code installation often gets overlooked even though it’s one of the most important tools for tracking the performance of your new online marketing investment (your new website). Ensuring Google Analytics is set up from day one is crucial for allowing you to detect website performance and traffic fluctuation issues.
#4 - Email & Social Alerts
Make sure your brand advocates and valued customers are aware of your new website refresh by scheduling a celebratory email and social updates. Depending on your site purpose and audience, you may want to let customers know how much easier the your new website will make their browsing experience! This will help customers who may have grown tired of the old content or user experience to re-engage with your brand and content.
#5 - Hosting Location
If your target audience is in a specific country or city, it’s beneficial to make sure your website is hosted as close as possible to your audience. Hosting locally to your audience will help to improve page load times and provide a better overall user experience.