WHAT IS LOCAL SEO?
Local SEO is a form of SEO that specifically focuses on enhancing web page relevance for specific geographical areas to boost visibility in search engines for localised search terms.
Local SEO is often used by small businesses, and community groups that wish their product or service to be visible to their local community. However larger businesses such as franchises and national retailers can also benefit from local SEO.
Research shows that nearly half of all Google searches have local intent, so by harnessing Local SEO, you can ensure searchers in your area find you first.
The goal is to build your brand awareness and visibility in the local community, attract local searchers, and reposition you to rank above your neighbourhood competitors. By increasing visibility, you increase organic online traffic to your site, which leads to more conversions.
WHAT’S INVOLVED IN LOCAL SEO?
GOOGLE MY BUSINESS PROFILE
Google My Business is a free business listing profile that allows you to manage the appearance of your business in Google Search results. You can provide details about your business, including the address, phone number, trading hours and your website. The more relevant information you provide, the better. In addition to this, you can optimise your Google My Business listing details to help your business gain even more traction in local search results.
NAP
NAP refers to Name, Address and Phone Number. It’s crucial that these details are accurate and consistent across your web assets e.g. website, profiles and directories, as appearing in your HTML, so they’re crawlable for Google.
REVIEWS
Reviews are an effective way to win over new customers and engage with existing ones. They also give your Google Places listing a boost in local search results. Ensuring that you have an automated review collection process, your reviews are natural and that each and every review is responded to quickly are all essential elements for a successful and high-ranking Google My Business listing.
KEYWORDS
Optimising your site with relevant localised content, including landing pages, relevant page titles, URLs, meta descriptions and headings helps to pave the way for local searchers to find you first, before your competitors.
SO HOW DO I BUILD MY LOCAL SEARCH PRESENCE?
OUR LOCAL SEO SERVICE
Our team are all SEO professionals and they know the ins and outs of Local SEO. They’ll audit your site and make recommendations for where you can improve, and how to implement positive changes.
Specifically, we’ll assist you with your Google My Business Profile, perform an NAP and site audit, and conduct competitor analysis to reveal your position in the race. We’ll also assist with your on-page SEO, including content gap analysis, recommendations and support, as well as off-page SEO elements like link building and digital PR.
THE WEBREFRESH LOCAL SEO DIFFERENCE
OUR TEAM
We’re a vibrant team of SEO professionals based in Sydney, Australia, and our passion is transforming businesses! We’re happy to lend our expertise to help you build your brand, and we’ll take you through the process step by step.
OUR APPROACH
We’re a warm, friendly team, always available for an update over a quick call, video conference or in-person (if we’re local) - questions are more than welcome! Our SEO experts use a host of effective online tools to establish trends and measure key metrics like page views, CTR, rankings and more. We’ll provide you with easy-to-understand reports so you can see the impact of expert SEO, and we’ll provide clear recommendations that will keep you levelling up.
LOCAL SEO FAQ
• HOW IS LOCAL SEO DIFFERENT FROM OTHER FORMS OF SEO?
Local SEO has a fine-tuned focus on your local area. Instead of using broad, general keywords, we’ll utilise geo-targeted keywords that will be effective in your region. We’ll ensure your store is easily located on Maps and develop partnerships and links with other brands and organisations in your community.
• WHY IS LOCAL SEO IMPORTANT FOR MY SMALL BUSINESS?
We know that 46% of all Google searches have local intent, meaning people looking for a local business/product. We also know that 76% of those people searching for local businesses online visit that business within 24hrs. By harnessing local SEO, you enable members of your community to find your business easily and to find it first. This visibility leads to higher conversions!
•WHAT’S A GOOGLE MY BUSINESS PROFILE?
The Google My Business Profile is an online business listing that enables you to manage and publicise your business! It involves your contact information, trading hours, location, reviews and more! Optimising your Google My Business Profile improves your chances of appearing in the coveted sidebar and being one of the first businesses a searcher sees.
•WHAT ARE NAPS?
NAPs are your Name, Address and Phone number information. The key with NAPs is to ensure the details appear identically online so Google can recognise it as belonging to your business and deem your brand as authentic as a result of the numerous supporting sources.
