As a leading SEO Agency, our mission is to demystify the ever-evolving world of Search Engine Optimisation and offer actionable insights to businesses of all sizes. Navigating the digital realm might seem overwhelming, but achieving a robust online presence becomes much more attainable with the right strategies and guidance. Dive deep into our expert articles and stay updated with the latest trends, tips, and techniques in SEO.
Google's New "Filter By" Feature Revamps Product Searches

The ‘Filter By’ feature adds clever refinement options to search results, making it easier for shoppers to narrow their choices and find exactly what they need. Here’s what this new feature means for both shoppers and businesses.


When it comes to creating an effective online presence, Search Engine Optimisation (SEO) plays a crucial role in driving organic traffic and increasing your website's visibility. However, many businesses still make common SEO mistakes that can harm their rankings and SEO investment.

In this post, we’ve compiled an extensive list of common SEO mistakes to help you avoid them.

Luke Thorn
How Long Does SEO Take? A Comprehensive Guide

In the dynamic digital landscape, a common question lingers in the mind of every business: "How long does SEO take?" The quest for instant gratification is a natural human tendency, but when it comes to SEO, patience is not just a virtue - it's a necessity. This article aims to demystify the complexities of SEO timelines and illuminate the factors that can affect the time needed for your SEO efforts to bear fruit.

Luke Thorn
Unravelling Google's March 2023 Core Algorithm Update

In this post, we're examining Google's most recent core algorithm update, which commenced on March 15th, 2023. While Google themselves haven’t provided much information on what this update focuses on, we’re predicting it's focused on detecting and downgrading mass or general AI-generated content while reinforcing the importance of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T).

Luke Thorn
Local SEO - Google My Business Profile Optimisation

We’ve all seen it: that little map and list sandwiched between the Ads and the SERP results. Those, my friend, are your Google My Business results, and I’m going to give you some helpful tips to get your local business listed!

Luke Thorn
Shopify E-Commerce SEO Must-Haves - Part 1 of 3

Is your Shopify or E-commerce store SEO underperforming in search vs your competitors? In this series, we’re going to share three of the top SEO must-haves when it comes to improving the performance of your Shopify or E-Commerce SEO.

Jump into Part 1 of 3 here!

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E-Commerce Image SEO - Batch processing using Adobe Bridge + Camera RAW

One of the biggest challenges with e-commerce SEO is maintaining image performance, quality and metadata optimisation.

Properly optimised images should have the following attributes:

  1. Quick loading times
  2. Correct file and image size relevant to the image size that is being displayed
  3. Optimised file names
  4. Relevant and concise alt text
  5. Relevant and concise title text
  6. Correct colour space for web viewing and screen compatibility
  7. Correct Pixel density
  8. Correct aspect ratios
  9. Correct file type and compression for the image use

This guide will help you to quickly and easily crop, resize and compress your product images for the purpose of achieving:

  1. Improved page load times for site users while also resulting in:
  2. Improved search rankings
  3. Improved conversion rates
  4. Uniformity across all product images
Luke Thorn
Demystifying SEO - What is SEO and how does it work?

What is SEO? How does it compare to other online marketing options? What do I need to do to get rankings using SEO? These are just some of the questions we answer in this next post ‘Demystifying SEO’.

Luke Thorn
Content Marketing Optimisation: Everything You Need to Know

The key to content marketing optimisation is to put the right processes and tools in place to simplify and optimise your content marketing efforts. By using the tips outlined in this article, you’ll be on your way to doing just that!

Luke Thorn
3 Big Changes Coming to Google Search and How They Affect Your Business

It’s Google’s 20th anniversary this year and they what to shake things up a little!

This means, every business who values organic traffic will be affected for better or worse so it’s important we stay ahead of the changes and use them to our advantage.

Here’s what’s changing and what you can do to adapt.

Luke Thorn
SEO Checklist for Website Migrations

Launching your new website is exciting, but launching properly takes careful planning and execution.

In this post, we discuss five key elements to check before going live.

  • SEO
  • Testing
  • Tracking
  • Community Updates
  • Hosting
Luke Thorn