Are you struggling to see good results from your content marketing efforts?
If so, you're not alone. 61% of businesses admit that their biggest challenge is generating leads and traffic from their marketing campaigns.
But with 2.5 quintillion bytes of data created and uploaded every day, how can you set your content apart from the rest? The key lies in, not just creating great content, but in content marketing optimisation.
In this post, we'll teach you how to do exactly that. Read on to learn our best content marketing tips for your business.
STREAMLINE YOUR WORK FLOW
Your first step is to simplify—everything. Before you can focus on improving content creation, you must first develop an efficient content production schedule.
For example, how much of your current marketing efforts are automated? Can you use plugins, programs, and other tools to automatically send emails and post to your social media accounts?
By automating these basic (but time-consuming) tasks, you're free to focus on creating new content.
What if you're not sure how to simplify your business or certain aspects of it? Business complexity is a huge contributor to underperforming staff and underperforming marketing campaigns so it’s a great idea to streamline workflow before focusing on content creation.
USE THE RIGHT TOOLS
How many tools do you use for content marketing? Do you try to do everything yourself and find it impossible to juggle it all?
There are so many excellent (and free!) tools out there.
One example is HubSpot, which offers free marketing, sales, and service software that you can upgrade as your business grows. You can use it to improve your list building, lead tracking, and nurturing processes.
What about simplifying your marketing reports? Tools like Google Data Studio can help you to simplify those processes and drive better results.
FOCUS ON YOUR TOP 20%
Are you familiar with the Pareto Principle? It states that 80% of your results are driven by 20% of your marketing.
Rather than trying to market to everyone, narrow your focus to your ideal customer. If you haven't already, create a specific customer avatar and tailor your content creation to that individual's needs and wants.
Start by narrowing your marketing focus to one particular type of customer (the type you do your best work with). Once you do this, you can determine two or three action steps you can use consistently to grow your business.
You should also evaluate which of your marketing efforts are yielding the best results. Is it email marketing? Social media? Paid advertising?
Use the tools mentioned above to track your results. Reduce or eliminate the avenues that aren't producing results and focus more effort on the avenues that are.
MARKETING OPTIMISATION 101: CLASS DISMISSED
Content marketing optimisation can be a challenge, but it's not insurmountable.
The key is to put the right processes and tools in place to simplify and optimise your content marketing efforts. By using the tips outlined above, you should soon be able to do just that!
Of course, you don't have to do everything on your own either. Have you considered using the services of a professional SEO and web design team to assist in your efforts?
We're here to help businesses throughout the Northern Beaches region. Click here to take that next step and contact us today.