WHAT IS DIGITAL PR?
Digital PR is a digital marketing strategy that aims to build brand trust and visibility online. Where Traditional PR operates in print media (eg. magazines and newspapers) and events, Digital PR is all conducted online.
- building brand awareness through online promotion
- gaining a larger audience and customer base.
- using data-driven SEO techniques to boost organic traffic to your site.
A big part of Digital PR is link building, so we help you collaborate with other reliable brands with guest posts, social media mentions, backlinks, and reviews. Affiliate marketing builds your brand’s authority in the digital landscape and expands your market.
GOOGLE IS LOOKING FOR THE MOST RELIABLE, RELEVANT CONTENT TO PRESENT TO SEARCHERS.
LET’S MAKE SURE THAT’S YOU!
BENEFITS OF DIGITAL PR FOR YOUR SEO
Digital PR works to establish backlinks between your brand and others in the same industry. Backlinks are one of the most vital elements of off-site SEO - they’re working in other corners of the internet to direct quality leads to your brand.
Digital PR tells the story of your brand in an intriguing and relevant way, undergirding it with SEO techniques to ensure search engines can recognise your brand’s validity. It builds brand trust and increases organic traffic to your site, which in turn boosts your sales and SERP rankings!
OUR DIGITAL PR PROCESS
Daunted? Don’t be - we’ll take care of all the details.
We’ll scour the online landscape for your competitors and allies. We look for high-quality connections; companies in related industries with a similar audience who can also benefit from your brand.
GUEST POSTS AND STORY PITCH
Our team of copywriters conceptualise compelling, relevant content to offer as guest posts. This content will include backlinks to your brand and be suitable for the collaborating brand’s site.
We’ll take care of all the back-and-forth details to get the show on the road. We’ll liaise with vetted collaborators, write the content, clear it with you, and provide it to them. Zip bam boom, and the backlinks are yours!
THE WEBREFRESH DIFFERENCE
IN OUR PROCESS
The WebRefresh team works tirelessly to provide our clients with effective Digital PR strategies. We’ll partner with you, catch your vision, and use a data-driven approach to make it happen.
Digital PR combines SEO techniques with storytelling and networking in a marketing strategy that increases domain authority, visibility and sales.
IN OUR FOLLOW-UP
We understand that SEO is an ongoing process. We’ll provide you with regular reports so you can understand the effect of your investment. Online trends are continually evolving, so our approach adapts with them.
IN OUR CARE
Here at WebRefresh, we’re passionate about building your business. We’ll listen to your vision and work closely with you to share your brand’s story in an engaging, memorable way.