Ecommerce SEO

Eureka Pet Co

DTC Ecommerce SEO Success Story. In this Ecommerce DTC dog food SEO case study we break down the challenges and how we helped to move the needle for this relatively new dog food brand.

"Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys."

— Eureka Pet Co Team

Where It Started & How It's Going

Eureka came to us when they decided to embark on a rebrand and website refresh, wanting to ensure their new page designs and content set them up with a great foundation for SEO.

Before

Minimal search presence
Minimal utilisation of review platforms
Minimal On-Site SEO
Minimal product and collection optimisation

After

117%
increase in non-branded organic search clicks
200%
increase in non-branded organic search CTR
135%
increase in organic search purchases

Our Approach

We collaborated with the amazing team at Eureka Pet Co along with their branding, design and development teams to provide a comprehensive SEO strategy. Alignment and awareness between teams has been a major focus throughout this campaign.

Keyword strategy

Content recommendations

Technical SEO

On-site SEO

SEO migration support

SEO Analytics

The Output

Brand, design and development alignment as well as integration and shared support between paid and organic teams have been essential in producing:

Search optimised copy aligning with brand TOV
Optimised tech stack for better performance
Search optimised PDP, Collection and Landing Page designs
Enhanced targeting and customer insights
Improved CTR and CRO

Results Highlights

Top keyword rankings achieved during the campaign

For

Air Dried Dog Food

For

Dog Breath Freshener

For

Dog Goat Horn

For

Air Dried Dog Treats

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