Turn organic search into predictable pipeline.
Specialist B2B SEO for high-ticket services, SaaS, and consultancies. We rank you for the queries decision-makers ask, not the vanity terms that look good in a report. Built for long sales cycles and committee-driven buying.
Capture the full B2B funnel
- ToFuProblem AwarenessEducational
- MoFuSolution ResearchComparison
- BoFuVendor EvaluationCommercial
- BoFuPricing & Demo IntentTransactional
- BrandAI Search CitationsAEO/GEO
Recent B2B engagement: qualified organic leads doubled inside 12 months.
We measure SQLs and revenue, not vanity rankings or impressions.
No juniors, no middle men. 12+ years on every B2B engagement.
Our B2B SEO strategy
B2B buyers are not browsing. They are running a structured evaluation across multiple stakeholders, often months before they ever fill in a form. Our process is built for that reality.
Commercial Keyword Qualification
Most agencies chase volume. We chase intent. Our automated keyword qualification pipeline filters out residential, hobbyist, and government-dominated SERPs, so every keyword we target has commercial competitors actually ranking — meaning you can too.
Technical & Content Foundations
We resolve crawl issues, site architecture problems, and Core Web Vitals bottlenecks. Then we build the service page hierarchy and content hubs that rank for head terms and long-tail comparison queries decision-makers actually search.
BoFu Content & Comparison Assets
Buying guides, vendor comparisons, alternatives pages, pricing breakdowns, and case studies engineered for conversion. We capture the high-intent queries that produce SQLs, not just sessions.
Authority & AI Search Visibility
Digital PR, expert authorship, and entity authority work that earns links from publications your buyers actually read — and gets you cited inside ChatGPT, Perplexity, and Google AI Overviews.
B2B SEO that moves pipeline
Recent B2B engagements where SEO contributed directly to qualified lead volume and pipeline revenue.
Lanter
Driving highly qualified lead acquisitions in a competitive, high-ticket B2B market through robust content and technical SEO. The strategy focused on the commercial-intent queries decision-makers actually use when evaluating managed service providers.
STULZ Oceania
A multi-pillar SEO, AEO, and content strategy that overcame complex technical barriers and unlocked organic search as a primary lead channel for this specialist in mission-critical cooling and essential infrastructure across Australia and New Zealand.
What's in the free B2B SEO audit?
Before you spend a cent, we prove our value. Our comprehensive B2B audit reveals where your pipeline is leaking and exactly which organic search opportunities can fix it.
- Keyword Gap Insights
- Service Page Hierarchy & Internal Linking Review
- Content Gap Analysis
- Competitor Pipeline & Share-of-Voice Benchmark
- Technical SEO & Core Web Vitals Audit
- Schema Markup & Structured Data Review
- AI Search Visibility (ChatGPT, Perplexity, AI Overviews)
- Author Authority & E-E-A-T Signals
- Backlink Profile Audit
- Custom 6-Month B2B SEO Roadmap
Sample Roadmap
First 90 Days Execution
Foundations & Tracking
Technical audit fixes, conversion tracking accuracy, lead attribution, and Core Web Vitals improvements.
Service & BoFu Content
Optimise high-intent service pages, build comparison and alternatives content, and ship case studies.
Authority & AI Visibility
Digital PR campaigns targeting industry publications, expert authorship rollout, and AI Search optimisation.
Built for the way B2B actually works
Most agencies sell B2B SEO as ecommerce SEO with a longer sales cycle. We treat it as a fundamentally different discipline — and our process reflects that.
Intent-First Keyword Qualification
Our automated qualification pipeline filters out hobbyist, residential, and government-dominated SERPs. Every target keyword has real commercial competitors ranking — meaning real buyers searching.
Pipeline, Not Vanity Metrics
We track Marketing Qualified Leads, Sales Qualified Leads, and pipeline contribution. Rankings and traffic are leading indicators. Pipeline is the score.
Senior Specialists Only
No juniors. No middle men. You work directly with a senior SEO specialist who has been doing B2B since before AI search existed.
AI Search Native
B2B buyers start research inside ChatGPT and Perplexity. We optimise so your brand is the one being recommended in those conversations, not your competitor.
Sales & Marketing Alignment
The content we ship doubles as sales enablement — comparison pages, ROI calculators, and case studies that your AEs can actually send during deal cycles.
Transparent Reporting
Monitor and Monitor+Insights dashboards integrating GA4, GSC, and your CRM. You see leads attributed to organic, top-converting pages, and pipeline contribution.
Don't just take our word for it.
We partner with ambitious B2B brands to turn organic search into a predictable pipeline generation engine.
"Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys."
Frequently Asked Questions
Everything you need to know about B2B SEO and how we work.
B2B sales cycles are long, deals are high-ticket, and decisions involve multiple stakeholders. Search volume matters less than intent. A keyword with 50 monthly searches that produces a $100k contract is worth more than one with 5,000 searches that produces nothing. Our process is built for high-intent, low-volume queries that drive real pipeline.
Yes. SaaS is a core focus area. The fundamentals overlap with broader B2B services — long evaluation cycles, comparison-heavy buying, multiple stakeholders — but SaaS adds specific surfaces like alternatives pages, integration content, and free-tool plays. We build all of these into the strategy where they make commercial sense.
Technical and tracking foundations show up in months one and two. BoFu content and comparison pages typically start producing qualified leads inside a 3-6 month window. Authority and link building compound over 6-12 months. Most B2B clients see meaningful pipeline contribution by month four if foundations are right.
We track ranking and traffic, but our primary metrics are Marketing Qualified Leads, Sales Qualified Leads, pipeline value, and revenue contribution. We integrate directly with your CRM (HubSpot, Salesforce, Pipedrive, Copper) and GA4 to attribute leads and revenue back to organic search at the keyword cluster level.
Yes. Our team produces B2B-grade content — service pages, comparison guides, case studies, alternatives pages, and thought leadership. We work either as your full content team or alongside your in-house writers, depending on what makes sense for your operation.
B2B buyers are increasingly starting research inside ChatGPT, Perplexity, Gemini, and Claude. They ask things like "what are the best managed service providers for mid-market companies in Australia." If your brand is not being cited in those answers, you are invisible at the most important moment of the funnel.
No lock-ins. Month-to-month engagements with 30 days notice to upgrade, downgrade, or cancel. We earn the renewal every month by producing measurable pipeline impact, not by holding clients hostage to a 12-month contract.
Ready to build predictable pipeline?
Get your free, comprehensive B2B SEO audit today. No commitment, just pure value and actionable insights.