Turn organic search into predictable B2B leads.
Specialist B2B SEO for high-ticket services, SaaS, and consultancies. We rank you for the queries decision-makers ask, not the vanity terms that look good in a report. Built for long sales cycles and committee-driven buying.
Capture the full B2B funnel
Recent B2B engagement: qualified organic leads doubled inside 12 months.
We measure organic leads and revenue, not vanity rankings or impressions.
No juniors, no middle men. Doing SEO since 2013.
Our B2B SEO strategy
B2B buyers are not browsing. They are running a structured evaluation across multiple stakeholders, often months before they ever fill in a form. Our process is built for that reality.
Commercial Keyword Qualification
Most agencies chase volume. We chase intent. Our automated keyword qualification process filters out residential, hobbyist, and government-dominated SERPs, so every keyword we target has commercial competitors actually ranking, which means you can too.
Technical & Content Foundations
We resolve crawl issues, site architecture problems, and Core Web Vitals bottlenecks. Then we build the service page hierarchy and content hubs that rank for head terms and long-tail comparison queries decision-makers actually search.
BoFu Content & Comparison Assets
Buying guides, vendor comparisons, alternatives pages, pricing breakdowns, and case studies engineered for conversion. We capture the high-intent queries that produce qualified leads, not just sessions.
Authority & AI Search Visibility
Digital PR, expert authorship, and entity authority work that earns links from publications your buyers actually read, and gets you cited inside ChatGPT, Perplexity, and Google AI Overviews.
B2B SEO that drives leads
Recent B2B engagements where SEO contributed directly to qualified lead volume and revenue.
Lanter
Driving highly qualified lead acquisitions in a competitive, high-ticket B2B market through robust content and technical SEO. The strategy focused on the commercial-intent queries decision-makers actually use when evaluating managed service providers.
STULZ Oceania
A multi-pillar SEO, AEO, and content strategy that overcame complex technical barriers and unlocked organic search as a primary lead channel for this specialist in mission-critical cooling and essential infrastructure across Australia and New Zealand.
What's in the free B2B SEO audit?
Before you spend a cent, we prove our value. Our comprehensive B2B audit reveals where you're losing leads and exactly which organic search opportunities can fix it.
- Keyword Gap Insights
- Service Page Hierarchy & Internal Linking Review
- Content Gap Analysis
- Competitor Share-of-Voice Benchmark
- Technical SEO & Core Web Vitals Audit
- Schema Markup & Structured Data Review
- AI Search Visibility (ChatGPT, Perplexity, AI Overviews)
- Author Authority & E-E-A-T Signals
- Backlink Profile Audit
- Custom 6-Month B2B SEO Roadmap
Sample Roadmap
First 90 Days Execution
Foundations & Tracking
Technical audit fixes, conversion tracking accuracy, lead attribution, and Core Web Vitals improvements.
Service & BoFu Content
Optimise high-intent service pages, build comparison and alternatives content, and ship case studies.
Authority & AI Visibility
Digital PR campaigns targeting industry publications, expert authorship rollout, and AI Search optimisation.
Built for the way B2B actually works
Most agencies sell B2B SEO as ecommerce SEO with a longer sales cycle. We treat it as a fundamentally different discipline, and our process reflects that.
Intent-First Keyword Qualification
Our automated qualification process filters out hobbyist, residential, and government-dominated SERPs. Every target keyword has real commercial competitors ranking, which means real buyers are searching.
Leads & Revenue, Not Vanity Metrics
We track organic leads and revenue in GA4 and Google Search Console. Rankings and traffic are leading indicators. Leads and revenue are the score.
Senior Specialists Only
No juniors. No middle men. You work directly with a senior SEO specialist who has been doing B2B since before AI search existed.
AI Search Native
B2B buyers start research inside ChatGPT and Perplexity. We optimise so your brand is the one being recommended in those conversations, not your competitor.
Sales & Marketing Alignment
The content we ship doubles as sales enablement: comparison pages, ROI calculators, and case studies that your AEs can actually send during deal cycles.
Transparent Reporting
Monitor and Monitor+Insights dashboards built on GA4 and Google Search Console. You see rankings, organic traffic, leads from organic search, top-converting pages and revenue.
Don't just take our word for it.
We partner with ambitious B2B brands to turn organic search into a predictable source of qualified leads.
"We’ve been working with Web Refresh for the past 6 months on our website, and they have been fantastic to partner with. Luke and Oliver are a powerhouse team who have turned around our website traffic while delivering a full refresh of both design and content. They’ve been easy to work with, collaborating seamlessly with other providers we already had in place, and consistently delivering high-quality, fresh content on time. Their expertise, responsiveness, and attention to detail have made the entire process smooth and enjoyable. We’ve been very happy with their service and wouldn’t hesitate to recommend Web Refresh to others."
Frequently Asked Questions
Everything you need to know about B2B SEO and how we work.
How is B2B SEO different from regular SEO?
B2B sales cycles are long, deals are high-ticket, and decisions involve multiple stakeholders. Search volume matters less than intent. A keyword with 50 monthly searches that produces a $100k contract is worth more than one with 5,000 searches that produces nothing. Our process is built for high-intent, low-volume queries that drive real leads and revenue.
Do you work with SaaS companies?
Yes. SaaS is a core focus area. The fundamentals overlap with broader B2B services (long evaluation cycles, comparison-heavy buying, multiple stakeholders), but SaaS adds specific surfaces like alternatives pages, integration content, and free-tool plays. We build all of these into the strategy where they make commercial sense.
How long until B2B SEO produces qualified leads?
Technical and tracking foundations show up in months one and two. BoFu content and comparison pages typically start producing qualified leads inside a 3-6 month window. Authority and link building compound over 6-12 months. Most B2B clients see a meaningful lift in organic leads by month four if foundations are right.
How do you measure B2B SEO success?
We track rankings and traffic, but our primary metrics are organic leads and revenue. We report from GA4 and Google Search Console, attributing leads and revenue back to organic search by landing page and keyword cluster.
Do you handle the content writing?
Yes. Our team produces B2B-grade content: service pages, comparison guides, case studies, alternatives pages, and thought leadership. We work either as your full content team or alongside your in-house writers, depending on what makes sense for your operation.
What does AI Search visibility mean for B2B?
B2B buyers are increasingly starting research inside ChatGPT, Perplexity, Gemini, and Claude. They ask things like "what are the best managed service providers for mid-market companies in Australia." If your brand is not being cited in those answers, you are invisible at the most important moment of the funnel.
Do you require long-term contracts?
No lock-ins. Month-to-month engagements with 30 days notice to upgrade, downgrade, or cancel. We earn the renewal every month by producing measurable growth in leads and revenue, not by holding clients hostage to a 12-month contract.
Ready to build predictable lead flow?
Get your free, comprehensive B2B SEO audit today. No commitment, just pure value and actionable insights.
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