Ecommerce SEO Services
That Turn Search Into Revenue.
Specialised SEO for Shopify, WooCommerce, and Magento stores. We combine technical excellence, commercial intent targeting, and AI Search (AEO) to scale your online sales.
Expert Strategy & Reporting (ex GST). Scalable execution plans available.
No lock-in contracts. Upgrade, downgrade, or cancel with 30 days notice.
Deep technical expertise across Shopify, WooCommerce, Magento & BigCommerce.
Don't just take our word for it.
Proven by 100+ stores.
We partner with ambitious ecommerce brands to turn organic search into their highest ROI revenue channel.
"Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys."
Our Ecommerce SEO Results
See how our integrated search strategies drive verified non-branded revenue for online stores.
Raw Pet CoFull Case Study
Eureka Pet CoFull Case Study
The Little Posy CoFull Case Study
Sunday Supply CoFull Case Study
Luke Thorn
Founder & Lead SEO Strategist
10+ Years Scaling Australian DTC & eCommerce Brands
Direct senior practitioner oversight on every store. No junior account handlers.
"Most agencies sell you with a senior pitch team, then delegate your store's architecture to an intern or offshore team who doesn't understand your margins or checkout flow. At WebRefresh, every technical roadmap, collection hierarchy, and keyword model is architected directly by senior specialists with skin in the game."
The Architecture Traps Quietly Leaking Your Organic Revenue
Generic agencies run one-size-fits-all checklists. We re-engineer the exact crawl path, canonical, and database constraints unique to your CMS.
Shopify & Shopify Plus Optimisation Sprint
Shopify is fast to launch, but default theme templates create severe URL duplication and limit custom server-side crawl rules.
Collection-Scoped Duplicate URLs
Internal links route to /collections/{name}/products/{id} instead of /products/{id}, splitting PageRank across dozens of duplicates.
Liquid theme refactoring that canonicalises and points all grid links directly to the root product path.
Faceted Parameter Explosion
Tag-based filters and automated sort parameters create thousands of low-value, indexable thin URLs that exhaust crawl budget.
Custom robots.txt rules combined with programmatic collection sub-categorisation for high-intent keywords.
Shopify Markets Hreflang Conflicts
Multi-currency subfolders frequently conflict with hreflang annotations, causing regional search cannibalisation.
Automated regional sitemap validation and clean canonical fallback mapping for AU, US, and UK storefronts.
Our Ecommerce Strategy
We don't just chase traffic; we chase buyers. Here is how we turn your store into an organic revenue engine.
Technical & Architecture
We resolve faceted navigation issues, crawl budget waste, and site speed bottlenecks common in Shopify, WooCommerce, and Magento stores.
Category & Product Optimisation
We target high-intent commercial keywords, optimising category pages and product descriptions to capture users ready to buy.
AI Search (AEO) for Products
We implement advanced Product Schema and entity optimisation to ensure your products are recommended by AI engines and Google AI Overviews.
Authority & Link Building
We build high-quality, relevant backlinks to your category and product pages to increase domain authority and outrank established competitors.
How We Outperform Traditional Agencies
Traditional agencies treat ecommerce websites like basic corporate blogs. We optimise for transactional density, crawl budget efficiency, and AI visibility.
Faceted Navigation & Crawl Trap Elimination
Ignores filter parameters or blankets everything with generic noindex, killing long-tail organic discovery.
Engineers a surgical crawl matrix: indexing validated commercial search filters while canonicalising or disallowing thin combinations.
Category Architecture & Internal Link Flow
Dumps budget into homepage backlinks while revenue-driving category and collection pages languish on page 3.
Builds revenue-first topic clusters with automated contextual breadcrumbs, channelling internal PageRank to top-margin categories.
AI Search (AEO & GEO) Entity Optimisation
Still uses 2018 keyword-stuffing tactics that generative search engines disregard.
Implements rich ProductGroup, AggregateOffer, and live inventory schema so AI engines (ChatGPT, Gemini, Perplexity) directly cite your products.
Out-of-Stock SKU & PageRank Preservation
Leaves expired product URLs to 404, throwing away accumulated backlinks, customer bookmarks, and organic rank.
Protects equity with automated inventory state schema, related-category fallbacks, and priority waitlist lead capture.
What's in the
Free Store Audit?
Before you spend a cent, we prove our value. Our comprehensive ecommerce audit dives deep into your store's technical health, category structure, and revenue opportunities.
Sample Roadmap
First 90 Days Execution
Technical & Tracking
Fixing crawl errors, faceted navigation issues, and ensuring accurate ecommerce revenue tracking.
Category Optimisation
Optimising high-value category pages, improving internal linking, and implementing product schema.
Content & Authority
Publishing buying guides to capture top-of-funnel traffic and building links to key category pages.
Frequently Asked Questions
Everything you need to know about our Ecommerce SEO services.
Which ecommerce platforms do you work with?
We specialise in Shopify, WooCommerce, Magento (Adobe Commerce), and BigCommerce. Our technical team understands the unique SEO challenges and architectural nuances of each platform.
Do you optimise product pages or category pages?
Both, but strategically. Category pages are typically the primary drivers of high-volume, non-branded traffic. Product pages capture highly specific, long-tail searches. We balance our strategy to maximise revenue across both.
How does AI Search (AEO) impact ecommerce?
AI engines like ChatGPT and Google's AI Overviews are increasingly answering product queries directly (e.g., "What are the best running shoes for flat feet?"). We use advanced schema and entity optimisation to ensure your products are the ones being recommended.
How do you measure ecommerce SEO success?
While we track rankings and traffic, our primary metrics are Non-Branded Organic Revenue, Ecommerce Conversion Rate, and Return on Investment (ROI). We integrate directly with your analytics to prove bottom-line impact.
Do you write the product descriptions?
Yes. Our in-house SEO copywriters can craft compelling, conversion-focused product descriptions and category copy that satisfies both search engines and human buyers.
Ready to scale your store?
Get your free, comprehensive Ecommerce SEO audit today. No commitment, just pure value and actionable insights.