Ecommerce SEO that turns search into revenue.
“Specialised SEO for Shopify, WooCommerce and Magento stores. We combine technical excellence, commercial intent targeting and AI Search (AEO) to scale your online sales.”
“Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys.”
“Working with WebRefresh has been an absolute game-changer for Ritual Recovery. From day one, their SEO service far exceeded my expectations. They did way more than I anticipated, both in terms of strategy and execution. The communication was consistently excellent, and I always felt in the loop with what was happening and why it mattered. Most importantly, we've seen a significant boost in our rankings and a clear increase in sales for our ice bath and sauna products. I’ve already recommended WebRefresh to other businesses and look forward to working with them again soon! If you're looking for SEO that actually moves the needle, these are your people.”
“Luke and Kristian at WebRefresh did the most outstanding work for us. We intended to just utilise their services for one month though after seeing the in-depth work they produced we absolutely had to continue with them. Luke was/is our point of contact and he approached the relationship with empathy, utmost respect and patience with our many queries. He took time to thoroughly explain all aspects of the complex SEO world. Couldn't recommend the team enough.”
“Shoutout to the incredible team at WebRefresh! As a budding skincare startup, Wyuna Botanicals needed a solid online foundation, and that's exactly what WebRefresh delivered. Their Shopify SEO expertise was a game-changer. From thorough keyword research and mapping to insightful content gap analysis, their guidance has been invaluable. Their page speed recommendations and on-site SEO strategies have streamlined our user experience. A heartfelt thank you for being an essential part of our journey!”
“Super helpful, effective and flexible. Luke and Kristian work within the framework of our brand to improve SEO, without taking away from who we are. I will work with them long term.”
“Extremely helpful and knowledgeable”
“Working with Luke and Oliver at Webrefresh has been an absolute game-changer for CIBO Bathroomware. Over the years, they provided us with incredibly effective guidance across our SEO and blog strategies, Bunnings listings, and our breakthrough share cart! They are proactive, deeply knowledgeable, and always a pleasure to work with. We highly recommend Webrefresh to any business looking to elevate its digital marketing and SEO.”
Expert strategy & reporting (ex GST, ~$1,300 USD). Scalable execution plans.
No lock-in. Upgrade, downgrade or cancel with 30 days notice.
Shopify, WooCommerce, Magento & BigCommerce.
Proven Ecommerce SEO Results
See how our integrated search strategies drive verified non-branded revenue for online stores.
Untangling 8,500 duplicate variant URLs
Canonical product paths, re-architected taxonomy and Product schema across 400+ SKUs.
Outranking national pet retailers
An intent-driven content moat, long-tail collection pages and authority links in Australian pet media.
Beating national floral aggregators
LGA collection pages, redirect-loop fixes and sub-second Core Web Vitals.
Dominating competitive outdoor living
High-intent commercial keywords, technical collection restructuring and digital PR.
What could organic search be worth to your business?
Choose ecommerce or lead gen, plug in your numbers and model the extra revenue, return and payback from a 12-month SEO campaign.
+2,160 extra orders over 12 months. Up from $18k/mo today to $34k/mo by month 12.
Ecommerce SEO ROI Forecast Benchmark
Based on baseline inputs of 10,000 monthly organic sessions, an average order value of $110, an ecommerce conversion rate of 1.8%, and a 50% gross product margin: A 12-month SEO investment of $30,000 ($2,500/month) under a moderate +90% organic traffic lift produces +$238,000 in additional organic revenue (+2,160 incremental customer orders), generating 6.2x gross profit ROI and $89,000 in net profit after investment costs, with capital break-even payback achieved by Month 5.
We'll model it in your free store audit.
*This calculator is designed to give a general indication of potential SEO impact based on the figures you enter. Actual results will vary depending on a range of factors including market conditions, implementation quality and ongoing strategy. We recommend using this as a directional tool, not as financial advice or a forecast. Figures in AUD, ex GST.
Trusted by ambitious stores
We partner with ambitious ecommerce brands to turn organic search into their highest ROI revenue channel.
"Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys."
Luke Thorn
Direct senior oversight on every store. No junior account handlers.
"Most agencies sell you with a senior pitch team, then delegate your store's architecture to an intern or offshore team who doesn't understand your margins or checkout flow. At WebRefresh, every technical roadmap, collection hierarchy and keyword model is architected directly by senior specialists with 10+ years scaling Australian DTC brands."
The architecture traps quietly leaking your organic revenue.
Generic agencies run one-size-fits-all checklists. We re-engineer the exact crawl path, canonical and database constraints unique to your CMS.
Shopify is fast to launch, but its default URL structure fragments link equity.
Without custom theme-level canonicalisation and collection restructuring, Shopify stores leak crawl budget on duplicate variant URLs and struggle to rank category sub-types.
Duplicate Collection Product URLs
By default, Shopify links to products via /collections/shoes/products/sneaker rather than the canonical /products/sneaker. This splits internal page authority across multiple collection variants.
We modify your Liquid theme templates to ensure all internal links point directly to root product URLs, consolidating your domain authority onto your canonical paths.
Rigid Sub-Collection Taxonomy
Shopify lacks native hierarchical category taxonomies (e.g. /clothing/men/jackets), forcing merchants to rely on flat tag filters that search engines cannot index effectively.
We architect custom sub-collection navigation and breadcrumb schema using Shopify metafields, enabling you to rank for high-intent long-tail commercial queries.
App Bloat & Render-Blocking JavaScript
Accumulated Shopify apps inject orphaned tracking scripts, duplicate theme snippets and slow third-party CSS that degrade Core Web Vitals and lower mobile conversion rates.
We perform deep code hygiene: stripping orphaned script tags, deferring non-critical assets and moving heavy widgets into web workers to hit sub-2s mobile loads.
WooCommerce offers infinite flexibility, but database bloat destroys crawl speed.
As WooCommerce stores scale past 500 products, unindexed postmeta tables, taxonomy loops and unmanaged facet query strings severely bottleneck organic discovery.
Faceted Navigation Spider Traps
Filter plugins generate millions of indexable parameter URLs (?filter_color=black&filter_size=m) that burn Googlebot crawl budget and trigger soft-404 duplicate content penalties.
We configure custom server-side canonical headers, robots.txt crawl directives and AJAX faceted loading to allow human filtering while protecting crawl efficiency.
Postmeta Database Latency & TTFB
Heavy MySQL wp_postmeta queries delay Time to First Byte (TTFB) past 1.5 seconds, failing Google Core Web Vitals thresholds and increasing checkout bounce rates.
We implement Redis object caching, custom database indexation on product attributes and headless API pre-rendering for sub-second server response times.
Incomplete WooCommerce Schema Markup
Default WooCommerce schema frequently omits crucial Merchant Center attributes (GTIN, MPN, itemCondition, shippingDetails), causing loss of Google rich product snippets.
We deploy comprehensive JSON-LD product entity graph schemas with real-time stock levels, price valid until, return policy and aggregate rating markup.
Magento handles massive SKU catalogues, but indexation loops drain authority.
Complex layered navigation, multi-store view store codes and heavy XML sitemaps require enterprise-grade crawl optimization to turn massive catalogues into revenue.
Layered Navigation Parameter Bloat
Default Magento layered navigation creates exponential combinations of attribute URLs, diluting link equity across tens of thousands of near-duplicate pages.
We implement strict parameter handling rules in Google Search Console, self-referencing canonical logic and selective indexing for high-demand attribute pairs.
Multi-Store & Multilingual Hreflang Conflicts
Misconfigured store views produce broken hreflang clusters, conflicting currency signals and canonical loops that cause Google to rank the wrong regional storefront.
We audit and restructure full XML hreflang matrices, canonical store view mappings and IP-neutral geolocation directives to ensure correct country-specific indexing.
Varnish & Full Page Cache Invalidation Failures
Slow Varnish cache purges cause Googlebot to crawl stale pricing or out-of-stock metadata, resulting in Google Merchant Center suspensions and ranking demotions.
We reconfigure edge-cache tagging (ESI blocks) and webhook-triggered cache purges so search engines always see fresh, accurate stock and pricing data.
Our Ecommerce SEO Strategy
We don't just chase traffic; we chase buyers. Here's how we turn your store into an organic revenue engine.
Technical Foundation & Architecture
We eliminate crawl traps, fix faceted navigation leaks, consolidate canonical paths and achieve sub-second Core Web Vitals across every product and category template.
Commercial Intent & Collection Moats
We architect category pages around high-converting commercial intent keywords, expanding your reach into high-margin subcategories and transactional search queries.
AI Search & Answer Engine Optimisation
We structure your products into semantic knowledge graphs so AI shopping agents (ChatGPT Search, Google AI Overviews, Perplexity) recommend your catalogue.
Authority Building & Digital PR
We earn contextual backlinks and digital PR features from top-tier Australian publications and niche industry authorities to continuously build domain trust.
How we outperform traditional agencies
Traditional agencies treat ecommerce websites like basic corporate blogs. We optimise for transactional density, crawl budget efficiency and AI visibility.
Keyword Strategy
#01Targets high-volume vanity keywords (e.g. "shoes") that bring traffic with zero intent and high bounce rates.
Targets high-intent transactional search queries (e.g. "wide toe box running shoes for flat feet") with immediate purchase intent.
Category Structure
#02Leaves category pages as flat, unoptimised product grids with generic descriptions and no sub-category hierarchies.
Transforms collections into high-converting hub pages with structured sub-facets, buying advice and rich schema.
Technical Implementation
#03Delivers static 50-page PDF audits with generic recommendations and zero code-level developer support.
Implements code fixes directly in your Shopify Liquid or WooCommerce templates, or works alongside your developers.
Account Management
#04Pitches with senior executives, then quietly hands your store over to junior account managers or offshore teams.
Every store strategy, technical roadmap and schema architecture is managed directly by senior specialists with 10+ years experience.
What's in the
Free Store Audit?
Before you spend a cent, we prove our value. Our ecommerce audit dives deep into your store's technical health, category structure and revenue opportunities.
Sample roadmap
First 90 days execution
Technical & tracking
Fixing crawl errors, faceted navigation issues and ensuring accurate ecommerce revenue tracking.
Category optimisation
Optimising high-value category pages, improving internal linking and implementing product schema.
Content & authority
Publishing buying guides to capture top-of-funnel traffic and building links to key category pages.
Frequently Asked Questions
Everything you need to know about our Ecommerce SEO services.
Which ecommerce platforms do you work with?
Do you optimise product pages or category pages?
How does AI Search (AEO) impact ecommerce?
How do you measure ecommerce SEO success?
How accurate is the ROI calculator?
Do you write the product descriptions?
Ready to scale your store?
Get your free, comprehensive Ecommerce SEO audit today. No commitment, just pure value and actionable insights.