Founder & SEO/AEO Director
Luke is the founder of WebRefresh and has worked in SEO since 2013. He specialises in eCommerce SEO, technical SEO, and AI search visibility. As an early mover in Answer Engine Optimisation (AEO), he ensures brands don't just rank on Google, but are recommended by AI platforms like ChatGPT and Perplexity. He has driven significant organic growth for brands across supplements, pet food, architecture, and environmental consulting.
Discover how Australian DTC brands can leverage Generative Engine Optimisation (GEO) to win recommendations and citations across ChatGPT, Perplexity, and Google AI Overviews.
Read Article →
What AI tools can and can't do for your SEO, and where human strategy still matters.
Read Article →
Keep your website's foundation strong by regularly checking for these five common technical SEO problems.
Read Article →
How Google's latest search feature is changing the way users find and interact with products online.
Read Article →
Learn the best practices for optimising your content marketing efforts to drive more organic traffic and conversions.
Read Article →
A comprehensive guide to optimising images for e-commerce websites to improve load times and search visibility.
Read Article →
The age-old question answered. Understand the timeline for SEO success and what factors influence your ranking speed.
Read Article →
Learn about the most frequent SEO errors that hold websites back and how to fix them to improve your organic visibility.
Read Article →
Master local search by fully optimising your Google Business Profile to attract more customers in your area.
Read Article →
Don't launch your new website without checking these critical SEO elements to prevent traffic drops and ensure a smooth transition.
Read Article →
Learn how to write and format Shopify collection descriptions that rank high in search results and convert visitors into buyers.
Read Article →