AI & SEOFeb 19, 2026
AI-Powered SEO: What It Can and Can't Do For Your Business
Explore how Anthropic's Claude AI is changing the landscape of search engine optimisation and content creation.
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Luke Thorn
Founder & SEO/AEO Director
Working in SEO since 2013, Luke specialises in eCommerce SEO, technical SEO, and AI search visibility. As an early mover in Answer Engine Optimisation (AEO), he ensures brands don't just rank on Google, but are recommended by AI platforms like ChatGPT and Perplexity. He has driven significant organic growth for brands across supplements, pet food, architecture, and environmental consulting.
Articles by Luke
Technical SEOSep 18, 2024
Top 5 Technical SEO Issues to Audit Regularly
Keep your website's foundation strong by regularly checking for these five common technical SEO problems.
Read Article →E-commerceApr 12, 2024
Google's New Filter By Feature Revamps Product Searches
How Google's latest search feature is changing the way users find and interact with products online.
Read Article →SEO TrendsOct 16, 2023
3 Big Changes Coming to Search
Discover the upcoming shifts in search engine algorithms and how they will impact your SEO strategy in the coming year.
Read Article →ContentOct 16, 2023
Content Marketing Optimisation
Learn the best practices for optimising your content marketing efforts to drive more organic traffic and conversions.
Read Article →E-commerceOct 16, 2023
E-commerce Image SEO and Processing
A comprehensive guide to optimising images for e-commerce websites to improve load times and search visibility.
Read Article →Algorithm UpdatesOct 16, 2023
Google March 2023 Core Update
An in-depth analysis of the Google March 2023 Core Update and its impact on various industries and websites.
Read Article →SEO StrategyOct 16, 2023
How Long Does SEO Take?
The age-old question answered. Understand the timeline for SEO success and what factors influence your ranking speed.
Read Article →SEO StrategyOct 16, 2023
How to Avoid Common SEO Mistakes
Learn about the most frequent SEO errors that hold websites back and how to fix them to improve your organic visibility.
Read Article →Local SEOOct 16, 2023
Local SEO: Google Business Profile Optimisation
Master local search by fully optimising your Google Business Profile to attract more customers in your area.
Read Article →Technical SEOOct 16, 2023
New Website Pre-Launch SEO Checklist
Don't launch your new website without checking these critical SEO elements to prevent traffic drops and ensure a smooth transition.
Read Article →E-commerceOct 16, 2023
Shopify SEO: Optimising Collection Descriptions
Learn how to write and format Shopify collection descriptions that rank high in search results and convert visitors into buyers.
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