Get cited by AI search.
Not just ranked on Google.
Specialist Answer Engine Optimisation and Generative Engine Optimisation for ambitious brands. We make sure ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude recommend you when buyers ask.
Where your brand needs to show up
- ChatGPTOpenAI
- Google AI OverviewsGemini
- PerplexityAnswer Engine
- ClaudeAnthropic
- CopilotMicrosoft
Proprietary AI Search Visibility audit with page-type gating to eliminate false positives.
Senior SEO experience powering every engagement.
Our AI Search strategy
AI engines do not rank pages. They cite sources, extract entities, and recommend brands. Our process is built specifically for how LLMs and answer engines actually work.
AI Search Visibility Audit
We run our 45-point AI Search Visibility framework across three categories — technical foundations, content readiness, and entity authority. Page-type gating eliminates false positives.
Structured Data & Entity Optimisation
We implement advanced Schema.org markup, knowledge graph signals, and entity relationships so AI engines understand exactly who you are, what you sell, and why you are the right answer.
Content Engineered for Citation
We restructure existing content and create new assets in formats LLMs prefer to cite — clear definitions, comparison tables, expert commentary, and primary research that earns citations.
Off-Site Authority & Brand Mentions
AI engines weigh brand mentions across the open web heavily. We build authority through Digital PR, expert quotes, and presence on the third-party sources LLMs are trained on.
AI Search work that moves revenue
Recent engagements where AI Search optimisation contributed directly to commercial outcomes.
What's in the free AI Search audit?
Before you spend a cent, we prove our value. Our 45-point AI Search Visibility Audit reveals exactly why your brand is or is not being cited by AI engines today.
- LLM Crawler Accessibility (GPTBot, PerplexityBot, ClaudeBot)
- Schema.org & Structured Data Coverage
- Entity & Knowledge Graph Presence
- AI Overviews & SGE Visibility Tracking
- ChatGPT & Perplexity Citation Audit
- Content Format & Extractability Review
- Brand Mention & Co-Citation Analysis
- Author Authority & E-E-A-T Signals
- llms.txt & AI-Specific Directives
- Competitor AI Share-of-Voice Benchmark
- Page-Type Optimisation Matrix
- Custom 6-Month AEO/GEO Roadmap
Sample Roadmap
First 90 Days Execution
Foundations & Crawler Access
Robots, llms.txt, schema audit and rollout. Establish AI Search visibility baseline across the major engines.
Content & Entity Optimisation
Restructure priority pages for citation. Build out entity relationships, expert authorship, and comparison assets.
Authority & Off-Site Signals
Digital PR, expert quotes, and third-party brand mentions on the sources AI engines actually retrieve from.
Built for AI Search from the ground up
Most agencies bolted AEO onto their existing SEO offering last quarter. We have been shipping AI Search systems and tooling for our clients since the start.
Proprietary Audit Framework
Our 45-point AI Search Visibility Audit, with page-type gating and tool integrations including Firecrawl and Gemini Vision, runs deeper than anything off-the-shelf.
Strategic Judgment Layer
We are not co-developers chasing tickets. We are the senior strategists telling your in-house team or dev shop exactly what to build and why.
Senior Specialists Only
No juniors. No middle men. You work directly with a senior AI Search specialist who has been doing SEO since before LLMs could write.
Execution Speed
Speed is our differentiator. Audits in days, not weeks. Implementation roadmaps that get shipped, not shelved.
AI-Powered Workflows
We build internal automation systems for keyword mapping, content discovery, and citation tracking. Better outputs, faster, at scale.
Transparent Reporting
Dashboards that track AI citations, share-of-voice across engines, and the bottom-line revenue impact of your AEO program.
Don't just take our word for it.
We partner with ambitious brands to turn organic search into a predictable revenue engine.
"Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys."
Frequently Asked Questions
Everything you need to know about AI Search Optimisation and how we work.
AEO (Answer Engine Optimisation) is about being the cited source when answer engines like Perplexity, Google AI Overviews, and Bing Copilot respond to a query. GEO (Generative Engine Optimisation) is about being recommended inside generative AI tools like ChatGPT, Gemini, and Claude when users ask for products, services, or expert opinions. We optimise for both, because the underlying tactics overlap but the surfaces and tracking differ.
Traditional SEO optimises for ten blue links and click-throughs. AI Search optimises for citations, entity recognition, and recommendation. Schema, entity authority, content extractability, and brand mentions across the open web all matter dramatically more. We build strategies for both surfaces because most queries now produce both a traditional SERP and an AI-generated answer.
Yes. We track citation share-of-voice across the major engines, monitor AI Overview presence in Google Search Console data, run prompted-citation tests against ChatGPT, Perplexity, Gemini and Claude, and integrate everything into our Monitor and Monitor+Insights reporting. You see exactly where you appear, where competitors appear, and how that is changing month over month.
Faster than traditional SEO in many cases. Schema and structured data wins can show up in AI Overviews within weeks. Entity and authority work compounds over a 3-6 month window. Citation share-of-voice in ChatGPT and Perplexity typically improves measurably inside the first quarter once foundations are right.
Yes. AI engines are eating the top of the funnel. Even brands with strong organic rankings are losing visibility as users get answers without clicking. AI Search Optimisation protects your existing demand and captures the queries that never become clicks in the first place.
No. AI Search work has shipped for ecommerce brands, B2B service businesses, and local service providers. The fundamentals — entity authority, schema, citation-ready content — apply broadly. Strategy and execution differ by vertical, and we tailor the program to your business model.
Ready to be the answer?
Get your free, comprehensive AI Search Visibility Audit today. No commitment, just pure value and actionable insights.