Raw Pet Co
In a highly successful, fast-paced three-month campaign, we helped Raw Pet Co significantly expand their online footprint and scale their online sales through a combination of AI search optimisation and organic search focus.
Where It Started & How It's Going
Raw Pet Co needed a rapid expansion of their online footprint to scale sales in a competitive e-commerce landscape.
Before
- Limited online footprint
- Lower non-branded organic search revenue
- Sub-optimal page speed and cart flow
- Lack of trust-building content and schema
After (3 Months)
- 79%boost in non-branded organic search revenue
- 141%increase in search impressions
- 19%increase in overall clicks
- 24%improvement in average ranking position
Our Approach
We implemented a fast-paced, comprehensive strategy focusing on both traditional organic search and emerging AI search optimisation to rapidly scale their online sales.
The Output
By addressing technical bottlenecks and enhancing on-page trust signals, we achieved:
- Significantly expanded online footprint
- Rapid scaling of online sales within just 3 months
- Improved user experience through better page speed and cart flow
- Enhanced visibility in both traditional and AI-driven search results
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Winning Against National Competitors
We helped Perth-based e-commerce flower store The Little Posy Co secure #1 rankings for highly competitive keywords, driving a +78% increase in gift orders and +22% MoM sales.