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B2B SEO

Lanter

Lanter is an IT managed service provider operating in a competitive, high-ticket, low-volume market. Over the past six months, we partnered with them to drive highly qualified lead acquisitions through a robust, content-heavy SEO strategy.

Lanter IT Services

Where It Started & How It's Going

In a high-ticket B2B market, Lanter needed to establish authority and drive highly qualified leads through organic search.

Before

  • Low volume of qualified organic leads
  • Lack of consistent, professionally written content
  • Sub-optimal service and blog page templates
  • Need for technical and on-page optimisation

After (6 Months)

  • 200%
    increase in organic search leads
  • 85%
    increase in clicks
  • 22%
    increase in impressions

Our Approach

This robust campaign was supported by the production of five new pages per month, alongside complete wireframing and development support to ensure maximum conversion potential.

New Service & Blog Page templates
5x professionally written content items/month
Review collection strategy
On-page optimisation
Technical optimisation
Wireframing and development support

The Output

By combining high-volume content production with technical excellence, we achieved:

  • A massive 200% increase in highly qualified lead acquisitions
  • Establishment of strong topical authority in the IT/Cybersecurity space
  • Improved user experience and conversion rates through new page templates
  • Enhanced trust signals via a strategic review collection process