Meet the Team Behind WebRefresh —
Sydney SEO & AI Search Specialists

We are a small, highly specialised team with over 10 years of experience in SEO. As early movers in AI search optimisation (AEO/GEO), we don't just chase rankings—we build future-proof digital authority.

Luke Thorn

Founder & SEO/AEO Director

Working in SEO since 2013, Luke specialises in eCommerce SEO, technical SEO, and AI search visibility. As an early mover in Answer Engine Optimisation (AEO), he ensures brands don't just rank on Google, but are recommended by AI platforms like ChatGPT and Perplexity. He has driven significant organic growth for brands across supplements, pet food, architecture, and environmental consulting.

Oliver Malone

Senior SEO Specialist

With a strong background in publishing and advertising, Oliver's strengths lie in content strategy, digital PR, and meticulous on-page optimisation. He is the driving force behind our client delivery and execution, ensuring that every strategy is implemented flawlessly to generate maximum visibility and revenue.

Our Approach

We cut through the noise to deliver strategies that actually move the needle for your business.

No Lock-in Contracts

We believe in earning your business every month. No long-term traps, just transparent, performance-based partnerships.

AI Search Specialists

We go beyond traditional SEO. Our AEO and GEO strategies ensure your brand is the recommended answer on AI platforms.

Transparent Reporting

Clear, actionable insights. You will always know exactly what we are doing, why we are doing it, and the ROI it generates.

eCommerce Focus

Deep expertise in scaling online stores. We optimise product pages, categories, and technical architecture to drive sales.

Trusted by innovative Australian brands

Ready to work with the experts?

Let's discuss how we can scale your organic revenue and future-proof your brand in the age of AI search.

Meet the Team Behind WebRefresh — Sydney SEO & AI Search Specialists