The Little Posy Co
How The Little Posy Co used E-commerce SEO to go up against national competitors and win.
Little Posy Co. is a well-known Perth-based e-commerce flower store with a reputation for creating high-quality floral arrangements for any occasion. Over time, the store has expanded its product line to include a wide variety of flowers, plants, and gift items.
The Challenge
High-value rankings = tough competition for Perth-based e-commerce flower store Little Posy Co.
Before
- Struggling to maintain consistent rankings due to technical and on-site SEO issues
- Drop-off in business performance with declining sales in the past financial year
- Aggressive targeting by much larger national market participants (like Floraly and Livly)
- Fierce competition for core phrases like "Flower Delivery Perth" (approx. 60k monthly searches)
After
- 169Keywords achieved improved ranking positions during the campaign
- 22%Month-on-Month total sales increase from Organic Search
- 78%Increase in gift orders in September after correcting broken links
Our Approach
The online flower market is centered on customer offering and experience. Our SEO plan focused on communicating the Little Posy Co. offering through strategic content, improving site speed, and refining the user experience.
Strategic Content Optimisation
Developed new and optimised copy for key collections, products, and suburb pages. This included optimising Meta Titles and Descriptions for all existing products, with an initial priority on key gift collections.
Foundational SEO & Site Health
Conducted audits to review and resolve errors impacting site crawling and the checkout process. We fixed Google Analytics tracking and removed duplicate scripts, significantly improving revenue data accuracy.
Site Migration Management
Advised on and monitored the launch of a new website theme in Oct 2023. A post-launch crawl was executed to quickly address technical issues and minimize ranking loss.
Technical Fixes & Speed
Resolved 301 and 404 errors caused by product sticky bar features. Provided strict guidance on image optimisation (1080x1080px, <100KB), resulting in a substantially faster site.
Local SEO Strategy
Developed a template for Local Government Area (LGA) collection landing pages, specifying unique content elements like H1 headings, FAQ sections, and filtered reviews.
Link Building Strategy
Performed comprehensive competitor backlink analysis of key rivals (Daily Blooms, LVLY, & Floraly) to identify high-quality sites suitable for future outreach.
Long-term Progress Highlights
Our foundational SEO strategy and focused content overhaul delivered immediate and sustained performance improvements across both visibility and revenue, scaling up smoothly to December 2023.
littleposy.com.au
Keyword Ranking Improvements
Top moving keywords achieved during the campaign
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