You’re expanding! It’s an exciting time, but what does it mean for your SEO? Does it need to change?
International SEO involves managing international domains and optimising search content, links, pricing, domains and metadata for multiple countries. The WebRefresh International SEO service helps to manage all of this and more.
We’ll work with you to create strategy to enable search engines to decipher where your business is located and the countries and languages you support.
The methods used in an international SEO strategy are similar to those used in a local SEO campaign - just scaled up. Things like geo-targeting keywords, determining search intent and establishing links with local sites. International SEO creates a challenge with the level of competition it involves, not only for customers but for keywords as well. It’s likely you’ll be up against large global corporations, so an effective, robust SEO strategy is required.
Geo-targeting refers to localising your content to appeal to and attract searchers from a specific location or speakers of a specific language. Using specific keywords and optimising your website for a certain language or location informs search engines of the groups you’re trying to target.
International websites typically require more content in order to rank, so you’ll want to ramp up on original content. Rather than duplicating existing content, a more effective strategy is to create new, localised content to appeal to the new region, and ensure that it’s optimised with keywords.
Not only this, but you’ll want to conduct deep keyword research so you’re not bruised beneath existing businesses already dominating the space. You may also need to adapt slogans or mission statements, as a direct translation may not accurately represent your brand.
Local link building can be done by establishing partnerships with local brands and producing blog posts. By associating your site with local high-authority sites, you boost the credibility of your own site in this area.
URL AND DOMAIN STRUCTURING
Expanding internationally may mean you need a new domain for the new location, or to set up sub-domains for your different regions. The structure of your domain can help search engines find your site, or hinder them. It’s important to get this right so speaking to an SEO professional before forming your domain structure is a vital first step.
HOW I SHOULD ADJUST MY SITE NOW THAT MY BRAND IS MULTI-NATIONAL?
TO COMPETE EFFECTIVELY WITH OTHER SUCCESSFUL MULTINATIONAL BUSINESSES, WE RECOMMEND PARTNERING WITH A SPECIALISED SEO AGENCY.
WEBREFRESH’S INTERNATIONAL SEO SERVICE
We’ll help you:
- Adapt and optimise your keywords for the global stage (or specific new location). What ranks in the local area may not rank globally, and the competition for a keyword on the worldwide stage is fiercer.
- Establish your URL structure
- Localise and optimise your site’s content
- Build links, both locally and globally through guest posts, directories and local brand partnerships.
- Analyse your competition, and how you can beat them.
We’re a dedicated group of SEO nerds based in Sydney, Australia. Transforming businesses is our passion, and we’ve been doing is since 2013! We love partnering with brands and helping them boost their organic search traffic with a solid SEO campaign.
We’re a friendly group, so firstly we’ll meet with you to discuss your vision and needs. Next, we’ll run audit and content gap analyses on your site to identify your growth areas. Our experienced team will then provide recommendations on positive changes and additions you can implement to boost your ranking power.
• WHY DO I NEED INTERNATIONAL SEO?
If your brand is staying local, it’s likely you don’t need international SEO right now. However, if you’re expanding into a new country or region, it’s a different story. Your existing SEO campaign may be incredibly effective currently, but the fact is, successful international SEO requires a different set of parameters to be met. The complexity deepens, and the competition steepens. We’re here to help you navigate this new climate.
• HOW IS INTERNATIONAL SEO DIFFERENT TO OTHER TYPES OF SEO?
In a word, scale. International SEO revolves around optimising your site for search in a specific country or language. It involves geo-targeting, content-creation and deep keyword research, as well as technical SEO relating to domain and URL structure.
•WHERE SHOULD I START?
When you’re in a new place, you find a guide to show you around. At WebRefresh, we’re here to walk you through the world of SEO, and assist you with tedious and time-consuming tasks. The best way to start? Simply reach out to us, and we’ll help you start your journey.