WHAT IS ECOMMERCE SEO?
E-Commerce SEO refers specifically to online retail and the goal is to improve the ranking of your online store on search result pages in order to boost organic traffic to your site. More eyes from relevant, ready-to-buy customers on your site means more sales!
For E-commerce sites, you’ll want to rank not only for your brand name, but also for the products you sell.
For this to happen, you need to make your website understandable to Google so it will recognise its relevance and present your brand and products in search results. The aim is to beat out competitors by appearing first with an attractive SERP listing. An eye-catching listing makes people want to click through to your site.
Optimising your site with relevant keywords to enable you to rank in search engines for your brand and products.
LINK BUILDING/DIGITAL PR
Establishing digital links between your site and other relevant and prevalent sites to improve your domain authority
Structuring your website in a way Google can easily crawl and understand.
PRODUCT AND COLLECTION OPTIMISATION
- Content - optimising with keywords and phrases.
- Performance - ensuring the site runs efficiently and loads quickly.
- Usability - creating a smooth, seamless experience for visitors.
Ensuring the data on your website, including Title Tags, Meta Descriptions, Image Descriptions, and Structured Data Markup is optimised, accurate and detailed. This also includes adding/optimising information Google looks for, like product pricing, availability, images, reviews etc.
EDUCATION & COMMUNITY BUILDING CONTENT
Consistent production of original, valuable content, optimised with keywords, added to your website. Visitors also value blog content which can provide expert advice and recommendations.
MAYBE YOU’RE THINKING…
“OUR ONLINE STORE IS GROWING AND WE WANT TO ENSURE OUR SITE IS OPTIMISED AND PERFORMING WELL IN SEARCH!
SEO IS TOO COMPLICATED AND MULTI-FACETED FOR US TO DO IT ALL EFFECTIVELY IN-HOUSE, WE NEED EXPERT HELP WITH STRATEGY AND EXECUTION TO TAKE US TO THE NEXT LEVEL.”
THE WEBREFRESH ECOMMERCE SEO SERVICE
We’ll handle all the SEO nuts and bolts of your online store to ensure relevant keywords are used, positive backlinks are implemented, the site is mapped logically, and all the content is optimised.
Our team remains up-to-date on trends and industry changes so you don’t have to.
We’re happy to help you with:
- Strategic content and technical recommendations
- Site architecture support
- On-page SEO
- Keyword research and implementation
- Link building
- Product and collection optimisation
THE WEBREFRESH DIFFERENCE
The WebRefresh crew is a Sydney SEO team of experienced SEO consultants who want to see your business grow and succeed. We’re 100% Australian-owned and operated and 100% focused on SEO. This means that all investments in team training, processes, systems and tools have SEO in mind.
We’ll provide a full audit of your website and provide recommendations for improvements you can make to your SEO. Our team will walk you through and answer any questions you have along the way. We’ll follow up and provide regular reports to show you the impact of the changes you’re making.
Want to see what we can do? Let me show you the incredible results we achieved for our client Sunday Supply Co.
Sunday Supply Co are an Australian lifestyle brand boasting brilliant beach products, including beach umbrellas, beach chairs, towels and more. Our challenge was to optimise their site so the ~33,000 monthly searchers for terms like ‘beach umbrella’ find Sunday Supply Co first.
We used a myriad of strategies to achieve this goal, including improved review data and accessibility, consistent and ongoing optimisation of all on-page elements, regular speed and user experience audits, and strategic content optimisation.
We are proud to report that Sunday Supply Co saw:
- A 311% increase in organic search revenue
- A 203% rise in organic search transactions
- A 90% boost in new users
- Their conversion rate rise by 52%
They also ranked #1 for the high-value search term ‘beach umbrella’, and ranked #2 for the related terms ‘beach chair’, ‘beach parasol’ and ‘retro beach umbrella’.