WHAT IS ECOMMERCE SEO?
E-Commerce SEO refers specifically to online retail and the goal is to improve the ranking of your online store on search result pages in order to boost organic traffic to your site. More eyes from relevant, ready-to-buy customers on your site means more sales!
For E-commerce sites, you’ll want to rank not only for your brand name, but also for the products you sell.
For this to happen, you need to make your website understandable to Google so it will recognise its relevance and present your brand and products in search results. The aim is to beat out competitors by appearing first with an attractive SERP listing. An eye-catching listing makes people want to click through to your site.
WHAT’S INVOLVED IN ECOMMERCE SEO?
KEYWORD OPTIMISATION
Optimising your site with relevant keywords to enable you to rank in search engines for your brand and products.
LINK BUILDING/DIGITAL PR
Establishing digital links between your site and other relevant and prevalent sites to improve your domain authority
SITE ARCHITECTURE/BREADCRUMBS
Structuring your website in a way Google can easily crawl and understand.
PRODUCT AND COLLECTION OPTIMISATION
- Content - optimising with keywords and phrases.
- Performance - ensuring the site runs efficiently and loads quickly.
- Usability - creating a smooth, seamless experience for visitors.
METADATA
Ensuring the data on your website, including Title Tags, Meta Descriptions, Image Descriptions, and Structured Data Markup is optimised, accurate and detailed. This also includes adding/optimising information Google looks for, like product pricing, availability, images, reviews etc.
EDUCATION & COMMUNITY BUILDING CONTENT
Consistent production of original, valuable content, optimised with keywords, added to your website. Visitors also value blog content which can provide expert advice and recommendations.
MAYBE YOU’RE THINKING…
“OUR ONLINE STORE IS GROWING AND WE WANT TO ENSURE OUR SITE IS OPTIMISED AND PERFORMING WELL IN SEARCH!
SEO IS TOO COMPLICATED AND MULTI-FACETED FOR US TO DO IT ALL EFFECTIVELY IN-HOUSE, WE NEED EXPERT HELP WITH STRATEGY AND EXECUTION TO TAKE US TO THE NEXT LEVEL.”
THE WEBREFRESH ECOMMERCE SEO SERVICE
We’ll handle all the SEO nuts and bolts of your online store to ensure relevant keywords are used, positive backlinks are implemented, the site is mapped logically, and all the content is optimised.
Our team remains up-to-date on trends and industry changes so you don’t have to.
We’re happy to help you with:
- Strategic content and technical recommendations
- Site architecture support
- On-page SEO
- Blogs
- Keyword research and implementation
- Link building
- Product and collection optimisation
THE WEBREFRESH DIFFERENCE
OUR TEAM
The WebRefresh crew is a Sydney SEO team of experienced SEO consultants who want to see your business grow and succeed. We’re 100% Australian-owned and operated and 100% focused on SEO. This means that all investments in team training, processes, systems and tools have SEO in mind.
OUR SERVICE
We’ll provide a full audit of your website and provide recommendations for improvements you can make to your SEO. Our team will walk you through and answer any questions you have along the way. We’ll follow up and provide regular reports to show you the impact of the changes you’re making.
OUR RESULTS
Want to see what we can do? Let me show you the incredible results we achieved for our client Sunday Supply Co.
The Challenge
Sunday Supply Co are an Australian lifestyle brand boasting brilliant beach products, including beach umbrellas, beach chairs, towels and more. Our challenge was to optimise their site so the ~33,000 monthly searchers for terms like ‘beach umbrella’ find Sunday Supply Co first.
The Method
We used a myriad of strategies to achieve this goal, including improved review data and accessibility, consistent and ongoing optimisation of all on-page elements, regular speed and user experience audits, and strategic content optimisation.
The Results
We are proud to report that Sunday Supply Co saw:
- A 311% increase in organic search revenue
- A 203% rise in organic search transactions
- A 90% boost in new users
- Their conversion rate rise by 52%
They also ranked #1 for the high-value search term ‘beach umbrella’, and ranked #2 for the related terms ‘beach chair’, ‘beach parasol’ and ‘retro beach umbrella’.
ECOMMERCE SEO FAQ
SEO can significantly benefit your Ecommerce store by increasing organic traffic, improving search engine rankings, boosting sales and revenue, and enhancing your online visibility. Our Ecommerce SEO service helps your store reach a wider and higher-quality audience of potential customers.
We implement a range of on-page SEO techniques tailored to Ecommerce, including product page optimisation, collection page optimisation, product copy and feature optimisation, schema markup, and meta tag optimisation. Our goal is to make your products more discoverable and appealing to both users and search engines.
Absolutely, optimising product listings is a crucial aspect of Ecommerce SEO. We can help create compelling product descriptions, optimise product titles, images, and attributes, and ensure that your product pages are well-structured for SEO success.
Duplicate content can harm SEO. We address this by implementing canonical tags, creating unique product descriptions, and using proper URL structures. Additionally, we may utilise 301 redirects to consolidate similar pages and eliminate duplicate content issues. We also employ hreflang tags to ensure the correct content versions are displayed in search engines to target specific markets effectively.
We have experience in international SEO strategy and execution. We can help you expand your Ecommerce business globally by optimising your website for different languages and regions, managing domain strategy, hreflang tags, and ensuring a seamless international user experience.
We prioritise Ecommerce website speed optimisation to enhance user experience and SEO performance. Our approach includes image compression, code optimisation, browser caching, redirect optimisation, script optimisation and minimising server response times to ensure your online store loads quickly and efficiently.
You could, but the consistent algorithm updates from Google, the volume of implementation work required along with the myriad of complexities involved make it likely an SEO rookie would end up with a half-baked job. Outsourcing your Ecommerce SEO to an experienced and local team allows you to achieve results much faster than is possible with a single in-house, inexperienced or split-focused employee. We have all the systems and staff in place to ensure all your SEO bases are covered, and we’ll also keep you updated on how this is improving your traffic!
Absolutely, mobile SEO is crucial. We optimise your Ecommerce site for mobile devices, ensuring that it's responsive, user-friendly, and loads swiftly on smartphones and tablets. This is essential for capturing mobile shoppers.
We are an SEO-only agency, focusing solely on optimising your Ecommerce website for search engines. Our expertise lies in delivering exceptional SEO results tailored to your Ecommerce needs.
We provide detailed monthly reports that include key metrics like organic traffic, keyword rankings, conversion rates, and revenue generated from SEO efforts. Our transparent reporting allows you to track the progress and ROI of your Ecommerce SEO campaign.