WHAT IS AN SEO MIGRATION?
An SEO migration is a critical process that helps to transfer and retain SEO value when your website undergoes substantial changes such as a redesign, a shift in the content management system, transitioning to a new domain, or altering the site's structure.
An SEO migration service guides you through making these transformations while preserving your existing search engine rankings and traffic. Common SEO migrations include tasks like mapping old URLs to new ones, content gap audits, implementing 301 redirects, and continuously testing the site both before and after the migration.
An effective SEO migration helps you to avoid unnecessary dips in traffic and rankings, enabling your website to maintain its digital footprint during a period of significant change.
WEBSITE CHANGES AFFECT RANKINGS..
Your new website is going to look and feel great but it's important to properly optimise and migrate your SEO data and value from your old website to your new website. We protect rankings by properly optimising and migrating:
+ Changes to site structure and URLs
+ Page layout, functionality and content changes
+ Metadata changes
+ Site performance and usability changes
We provide essential SEO support at every step of the site design, development and launch process to give your new site the best chance at retaining its search rankings after launch and allow you to build on them into the future:
+ Keyword and competition research
+ SEO design and development audits during the website build
+ SEO recommendations & implementation
+ Detailed ranking and traffic reports post-migration
STAGE 2 - ONGOING ANALYSIS AND RECOMMENDATIONS DURING SITE DESIGN AND DEVELOPMENT
We review your site during and after it's design and development stages and provide detailed low level optimisation suggestions after each stage of the site development process (Content Specification / Web Design / Web Development).
Starting the SEO review process as early as possible can help to save you in additional development costs for SEO later on. We then review your site again during and after it's been developed and create a list of further technical based recommendations for implementation prior to going live.
STAGE 3 - SEO MIGRATION TO YOUR NEW SITE
Once your site is optimised and ready to go live, we help you to ensure as much SEO value from your old pages is properly passed through to your newly developed pages so that there is minimal to no loss of your existing rankings. We do this by:
+ Assisting with 301 Redirects
+ Assisting with submission of your Google Search Console changes
+ Identifying your most valuable inbound links for redirection at the source
STAGE 4 - RESULTS REPORTING
Once your new site goes live it is important to monitor your rankings and website traffic in order to understand the impact of your migration. We provide you with ranking and analytics reports during and after the migration.