One Fine Day
Partnering with One Fine Day and Smack Bang Designs to build a solid SEO migration and growth plan for New Zealand's premier wedding planner.
"Since launching the new website and embarking on our SEO campaign we've had a lot more bookings this year compared to last year!"
Where It Started & How It's Going
One Fine Day were ready to go live with a brand new website from Smack Bang Designs, but they needed to keep and improve their valuable search rankings during the switch.
Before
- 2 Keywords ranked #1
- 7 Keywords ranked first page
- Only ranking highly for Queenstown related search terms
- Minimal site optimisation
After
- Consistently ranking #1 locally and internationally for 'Wedding Planner New Zealand'
- 8 other keywords ranked #1
- 14 Keywords ranked first page
- Site speed optimised by over 200%
- Multiple other user experience optimisations implemented
How It All Started
One Fine Day were referred to us by our good friends at Smack Bang Designs. The SBD team had just completed a brand new website and were ready to go live, but with one last hurdle—the old website had some valuable search rankings that needed to be preserved and improved.
SEO Migration Plan
Built a solid SEO migration and growth plan to ensure valuable search rankings weren't lost during the transition to the new website.
International Reach
Expanded their search visibility beyond Queenstown to rank #1 locally and internationally for "Wedding Planner New Zealand".
Great PR
Leveraged the team's tireless PR efforts to build inbound links, which are super valuable for SEO when harnessed correctly.
Team Commitment
The One Fine Day team committed to pursuing new PR opportunities and keeping social media up to date—great ranking signals to Google!
The Results
The combination of a flawless SEO migration and ongoing optimisation led to incredible visibility.
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