HOW THIS EARLY-STAGE MINING COMPANY OUTPERFORMED BIG-BUDGET COMPETITORS WITH HOMEGROWN CONTENT.
As with any pre-production mining operation, new investment is vitally important for ongoing operation. Argent Minerals wanted to become more visible in search engines for NSW gold, silver and copper keyword phrases as part of their strategy to increase their visibility to potential investors.
Going up against established competitors with big design and development budgets but poor content value, we saw an opportunity to leverage Argent’s industry-leading in-house content production capacity for SEO.
Argent Minerals already invested a lot of time and effort into their regular stock market announcements which were much better than the competition, including detailed graphics and descriptions. We were able to optimise and re-purpose this content for the website regularly which improved content freshness and value above and beyond the competition.
In addition to content repurposing and keyword optimisation, we also focused on improving website accessibility, page performance and metadata. Meanwhile, competitors had bulky pages, thin content and little to no keyword optimisation. This allowed Argent Minerals to rise to the top to become one of the most visible companies in the junior explorer category.
- Minimal search presence
- No analytics on any pages meant they were flying blind when it came to understanding where their traffic was coming from or how their website was performing
- Broken internal links leading to 404 error pages hurting their rankings
- No optimised page titles or URL's
- No content optimisation
- Site not mobile-friendly
- 77% Year on year increase in Google organic search traffic
- 12 new keywords now ranked #1-3
- 190% increase in mobile traffic
- All broken links fixed or redirected
- All page titles and content optimised for targeted search phrases
- Automated reports are delivered weekly to help the Argent team stay on top of their ranking and web performance.
UNIQUE CLIENT SUCCESS FACTORS
CONTENT CONSISTENCY AND VALUE:
Argent Minerals put a huge amount of work into accurately and comprehensively informing investors about their ongoing exploration efforts. This means they consistently generate a huge amount of valuable and informative content. The flow-on effect of this is that they become a valuable resource and authority in their subject area.
NAMING CONVENTION CHANGES:
As part of an ongoing SEO effort, it’s important to be able to easily and consistently implement search-optimised assets, pages and posts from day one. The WebRefresh team developed comprehensive naming and formatting templates to allow the Argent team to easily implement optimised URLs, page titles and meta descriptions without any direct SEO support. Proper naming conventions and formats that are optimised for SEO can reap great benefits in search over time.
Site speed is a big factor in a positive user experience for any website. The faster your pages load, the better the experience for search users. We helped the Argent Minerals team to get their website hosted on a premium server with a comprehensive caching setup. This helps the site to load much faster and provides users with a better browsing experience.