Edwards and Co
A multi-location local SEO strategy that secured #1 map pack rankings across Australia's most competitive suburbs.
"The SEO service offered by WebRefresh is exceptional. The team are extremely professional and dedicated to ensuring we get the best possible rankings on Google."
Where It Started & How It's Going
Edwards and Co had a strong brand presence but struggled to translate that into local search visibility across their multiple premium salon locations.
Before
- Inconsistent Google Business Profile information
- Lack of location-specific landing pages
- Poor visibility in the local map pack
- Unstructured local citation profile
After
- Fully optimised and managed Google Business Profiles
- High-converting, hyper-local landing pages
- #1 Map Pack rankings in key competitive suburbs
- Consistent and authoritative local citations
The Strategy
We executed a hyper-local SEO strategy designed to dominate the map pack and drive high-intent booking traffic to each specific salon location.
GBP Optimisation
Comprehensive overhaul and ongoing management of all Google Business Profiles.
Local Landing Pages
Created highly relevant, location-specific pages targeting local search intent.
Citation Building
Cleaned up existing citations and built new, authoritative local links.
Review Strategy
Implemented a system to consistently generate positive local reviews.
The Results
Our local SEO strategy resulted in unprecedented visibility and a massive increase in salon bookings.
More Success Stories
See how we've helped other brands scale their organic search presence.
Maximising Event Visibility & Ticket Sales
Partnering with One Fine Day and Smack Bang Designs to build a solid SEO migration and growth plan for New Zealand's premier wedding planner.
High-Value Lead Generation for Custom Builders
Targeting high-intent keywords to connect premium custom home builders with their ideal clientele.
Corporate SEO & Investor Visibility
Enhancing search visibility for an ASX-listed company to ensure investors find accurate, timely information.