Peninsula Homes
Targeting high-intent keywords to connect premium custom home builders with their ideal clientele.
"We were getting traffic before, but it wasn't the right kind. WebRefresh shifted our focus to high-value keywords, and the quality of our leads has completely transformed."
Where It Started & How It's Going
Peninsula Homes had a beautiful portfolio but their website was invisible to people actively searching for high-end custom builders in their specific service areas.
Before
- Ranking for broad, low-intent keywords
- High volume of unqualified leads
- Poor local visibility in target suburbs
- Portfolio pages lacking SEO structure
After
- Top 3 rankings for "custom home builder [suburb]"
- Significant increase in high-budget project enquiries
- Dominant local map pack presence
- Optimised portfolio driving long-tail traffic
The Strategy
We shifted the focus from traffic volume to traffic quality, targeting specific, high-intent keywords related to premium custom home building in affluent suburbs.
Intent-Based Keyword Research
Identified and targeted keywords used by clients ready to build.
Location Page Strategy
Built dedicated pages for key target suburbs to capture local search.
Portfolio Optimisation
Structured project galleries to rank for specific design styles and features.
Authority Building
Acquired links from high-authority architecture and design publications.
The Results
By focusing on intent, we dramatically improved the quality of leads, resulting in more signed contracts for premium builds.
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