AI & SEO
AI-Powered SEO: What It Can and Can't Do For Your Business
What AI tools can and can't do for your SEO, and where human strategy still matters.
Insights & Updates
SEO & AI Search Blog
SEO and AI search guides from the WebRefresh team. Practical advice on ecommerce, B2B and local search from the specialists doing the work.
AI & SEO
Sep 7, 2026
12 min read
Generative Engine Optimisation (GEO): How Australian DTC Brands Get Sourced by ChatGPT and Perplexity
Discover how Australian DTC brands can leverage Generative Engine Optimisation (GEO) to win recommendations and citations across ChatGPT, Perplexity, and Google AI Overviews.
Technical SEO
Top 5 Technical SEO Issues to Audit Regularly
Keep your website's foundation strong by regularly checking for these five common technical SEO problems.
E-commerce
Google's New Filter By Feature Revamps Product Searches
How Google's latest search feature is changing the way users find and interact with products online.
Content
Content Marketing Optimisation
Learn the best practices for optimising your content marketing efforts to drive more organic traffic and conversions.
E-commerce
E-commerce Image SEO and Processing
A comprehensive guide to optimising images for e-commerce websites to improve load times and search visibility.
SEO Strategy
How Long Does SEO Take?
The age-old question answered. Understand the timeline for SEO success and what factors influence your ranking speed.
SEO Strategy
How to Avoid Common SEO Mistakes
Learn about the most frequent SEO errors that hold websites back and how to fix them to improve your organic visibility.
Local SEO
Local SEO: Google Business Profile Optimisation
Master local search by fully optimising your Google Business Profile to attract more customers in your area.
Technical SEO
New Website Pre-Launch SEO Checklist
Don't launch your new website without checking these critical SEO elements to prevent traffic drops and ensure a smooth transition.
E-commerce
Shopify SEO: Optimising Collection Descriptions
Learn how to write and format Shopify collection descriptions that rank high in search results and convert visitors into buyers.
Browse by topic
Our articles are written by Luke Thorn, our founder, and cover the practical side of getting found in Google and in AI answers. Start with the topic closest to what you are working on.
AI & SEO
How ChatGPT, Perplexity and Google's AI Overviews choose which brands to cite, and what AI tools can and can't do for your SEO. For hands-on help, see our AI search optimisation services.
E-commerce
Getting product and collection pages found, from Shopify collection descriptions to image SEO and Google's product filters. For online stores, we also offer ecommerce SEO services.
Technical SEO
The technical problems worth checking regularly, and what to review before a new website goes live so you keep your traffic.
Local SEO
Getting found on Google Maps and in local results, starting with a fully optimised Google Business Profile. Want help in your area? See our local SEO services.
SEO Strategy
How long SEO takes, what affects the timeline, and the common mistakes that hold websites back. Want a second opinion on your plan? Request a free SEO audit.
Content
Making your content marketing work harder in search, so it brings in more organic traffic and enquiries.