SEO CASE STUDY:
Eureka Pet Co

DTC Ecommerce SEO Success Story: Eureka Pet Co

“Luke and the team at WebRefresh were recommended to help get our initial SEO strategy ready. WebRefresh helped us gain traction and improve our visibility and traffic from Organic Search within the first month of our engagement. Highly recommend! Thanks guys.”

— Tara | Founder

Where IT started & How It's Going

Eureka Pet Co. is an Australian Dog Food brand creating some of the highest quality and nutritious dog food available in a very competitive market.

Eureka came to us when they decided to embark on a rebrand and website refresh, wanting to ensure their new page designs and content set them up with a great foundation for SEO.

BEFORE

  • Minimal search presence
  • Minimal utilisation of review platforms
  • Minimal On-Site SEO
  • Minimal product and collection optimisation

AFTER

  • 117% increase in non-branded organic search clicks
  • 200% increase in non-branded organic search CTR
  • 135% increase in organic search purchases

OUR APPROACH

We collaborated with the amazing team at Eureka Pet co and their branding, design and development teams providing:

  • Keyword strategy
  • Content recommendations
  • Technical SEO
  • On-site SEO
  • SEO migration support
  • SEO Analytics

EUREKA PET CO E-COMMERCE
SEO RESULTS HIGHLIGHTS:

#3 FOR: ‘Air Dried Dog Food’

#2 FOR
dog breath freshener

#3 FOR
DOG GOAT HORN

#4 FOR
’Air DRIED DOG TREATS’

LOOKING FOR AN E-COMMERCE SEO SPECIALIST?