The Argent Minerals website needed an urgent update in order to improve it's mobile usability and search engine optimisation.
The company had some stiff competition in the junior explorer mining category and wanted to improve it's exposure in search to make it easier for investors to find them above the competition.
During the mobile site update and migration we implemented SEO targeting keywords supporting silver and copper mining exploration.
Content Consistency and Value
Argent Minerals puts a huge amount of work into accurately and comprehensively informing investors about their ongoing exploration efforts. This means they consistently generate a huge amount of valuable and informative content. The flow on affect of this is that they become a valuable resource and authority in their subject area.
Naming Convention Changes
The new site was built with SEO in mind however the Argent team have continued on with our suggested naming conventions long after the site was built. Proper naming conventions that are optimised for SEO can really help Google to properly categorise your site content.
The argent website is hosted on a premium server with caching enabled for everything but their stock widget. This helps the site to load much faster and provide users with a better browsing experience.