SEO Case Study: Argent Minerals
How it all started
The Argent Minerals website needed an urgent update in order to improve it's mobile usability and search engine optimisation.
The company had some stiff competition in the junior explorer mining category and wanted to improve it's exposure in search to make it easier for investors to find them above the competition.
During the mobile site update and migration we implemented SEO targeting keywords supporting silver and copper mining exploration.
Optimisation Type: Once Off
Minimal search presence
No analytics on any pages meant they were flying blind when it came to understanding where their traffic was coming from or how their website was performing
Broken internal links leading to 404 error pages hurting their rankings
No optimised page titles or URL's
No content optimisation
Site not mobile friendly
77% Year on year (2015/2016) increase in Google organic search traffic
12 new keywords now ranked #1-3
190% increase in mobile traffic
All broken links fixed or redirected
All page titles and content optimised for targeted search phrases
Automated reports delivered weekly to help the Argent team stay on top of their ranking and web performance.
Unique Client Success Factors
Content Consistency and Value
Argent Minerals puts a huge amount of work into accurately and comprehensively informing investors about their ongoing exploration efforts. This means they consistently generate a huge amount of valuable and informative content. The flow on affect of this is that they become a valuable resource and authority in their subject area.
Naming Convention Changes
The new site was built with SEO in mind however the Argent team have continued on with our suggested naming conventions long after the site was built. Proper naming conventions that are optimised for SEO can really help Google to properly categorise your site content.
The argent website is hosted on a premium server with caching enabled for everything but their stock widget. This helps the site to load much faster and provide users with a better browsing experience.