Stack Panel
A targeted B2B SEO campaign connecting architectural timber products with architects and builders nationwide.
"We needed to reach architects during their specification phase. WebRefresh's strategy put our products right in front of the decision-makers, leading to a massive increase in commercial enquiries."
Where It Started & How It's Going
Stack Panel had premium architectural products but their website was not ranking for the technical terms architects and builders use when specifying materials.
Before
- Ranking primarily for branded terms only
- Product pages lacked technical SEO depth
- Low volume of commercial/B2B enquiries
- Missing opportunities in the specification phase
After
- Dominating search for "architectural timber cladding" and related terms
- Technically rich product pages driving high-intent traffic
- Record number of B2B sample requests and enquiries
- Consistent visibility during the architect specification phase
The Strategy
We developed a B2B SEO strategy focused on capturing search intent at the exact moment architects and builders are researching and specifying materials for commercial projects.
Technical Keyword Targeting
Optimised for specific architectural terminology and material specifications.
Product Page Enhancement
Restructured product pages to include CAD files, specs, and installation guides for SEO.
Content Marketing
Created case studies and articles targeting commercial design trends.
B2B Link Building
Acquired backlinks from industry associations and architectural directories.
The Results
The targeted B2B approach successfully connected Stack Panel with their ideal commercial audience.