Argent Minerals
Enhancing search visibility for an ASX-listed company to ensure investors find accurate, timely information.
"As a publicly listed company, controlling our narrative in search results is critical. WebRefresh helped us achieve the visibility and authority we needed to effectively communicate with our investors."
Where It Started & How It's Going
Argent Minerals needed to ensure that when potential investors searched for their projects or ticker symbol, they found authoritative, up-to-date information directly from the source.
Before
- Third-party financial sites outranking the official website
- Poor visibility for specific mining project names
- Outdated technical SEO architecture
- Low engagement metrics on project pages
After
- Official site dominates branded and ticker search results
- Page 1 rankings for all key mining project names
- Robust, fast, and secure technical foundation
- Significant increase in time-on-page for investor materials
The Strategy
We implemented a corporate SEO strategy focused on brand protection, entity optimisation, and ensuring critical investor information was easily discoverable.
Entity Optimisation
Structured data implementation to establish the company as a clear entity in Google's Knowledge Graph.
Project Page SEO
Optimised individual mining project pages for specific geographic and mineral keywords.
Technical Foundation
Resolved indexing issues and improved site speed for better user experience.
Content Architecture
Restructured the investor center to improve crawlability and user journey.
The Results
Argent Minerals now commands its presence in search, ensuring investors receive the right information at the right time.
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