Sunday Supply Co
Taking an iconic Australian beach brand to the world with a robust international SEO and content strategy.
"WebRefresh helped us navigate the complexities of international SEO. Their technical expertise and content strategies have been instrumental in our global growth."
Where It Started & How It's Going
Sunday Supply Co needed to expand their reach beyond Australia, requiring a sophisticated international SEO approach to capture market share in the US and Europe.
Before
- Limited visibility outside Australia
- Technical issues with hreflang tags
- Cannibalisation across regional sites
- Under-optimised category pages
After
- Dominant rankings in US and EU markets
- Flawless international technical architecture
- Clear regional targeting and content strategy
- High-converting, optimised collection pages
The Strategy
We implemented a comprehensive international SEO strategy, focusing on technical foundations, regional content relevance, and building authority in new markets.
International Technical SEO
Implemented correct hreflang structures and resolved regional cannibalisation issues.
Market-Specific Content
Developed targeted content strategies for the US and European markets.
Collection Optimisation
Revamped category pages to capture high-intent non-branded search terms.
Digital PR & Outreach
Built authority in new regions through strategic digital PR campaigns.
The Results
Our international SEO strategy delivered significant growth across all key metrics.
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