Welcome to the WebRefresh local business SEO info pack


The Local business SEO Plan:


Month to Month SEO Plan:

Monthly Subscription (ex GST):

Local Business SEO: Case by case - between: $1,500 - $1,800

What's Included?

  • A dedicated account manager

  • Keyword research

  • Keyword mapping

  • Monthly reporting on keyword growth vs your competiton

  • Consulting on and creation of new landing pages for your website (bi-monthly)

  • Title and Meta description tag optimisation

  • H1 tag optimisation

  • Meta description optimisation

  • Accessibility optimisation

  • Backlink outreach

  • Content gap analysis

  • Internal Linking

  • Content ideas for internal blog

  • GMB listing optimisation

  • Local and niche directory optimisation

  • Other on-page recommendations and implementation

Meet Your Team


Here's some of our proudest success stories


Since completing stage one implementation we’ve seen a comparative 18% quarterly increase in organic search traffic and a 36% increase in booking enquiries from search traffic.

These results came from optimizing many on and off site factors however a few key implementation items included:

Identifying and targeting the highest value keywords

Optimising on-site ranking factors for key pages

Researching and acquiring links from competitor link profiles


29 top 3 national rankings for high value salon and hairdressing related keywords (25 of these are #1 rankings)

75 page one national rankings

Key wording success:

#1: Hairdressers Melbourne CBD

#1: Hairdresser Surry Hills

#1: Hairdresser Byron Bay

#2: Best Hairdressers Sydney (Top 3 Local Search Results)

#3: Best Hair Salon Sydney (Top 3 Local Search Results)

#3: Best Hair Stylist Sydney (Top 3 Local Search Results)

Edwards and Co Case Study

One Fine Day.jpg

One Fine Day were referred to us by our good friends 'Smack Bang Designs'. The SBD team had just completed a brand new website for One Fine Day and were ready to go live... but with one last hurdle...the old One Fine Day website had some valuable search rankings. It was important to both SmackBang and the One Fine Day team to keep and improve these rankings after switching over to their brand new website.

This is where we were able to bring value to the process by working with One Fine Day and SBD to build a solid SEO migration + growth plan and in the end it paid for itself!


Consistently ranking #1 locally and internationally for 'Wedding Planner New Zealand'

8 other keywords ranked #1

14 Keywords ranked first page

Site speed optimised by over 200%

Multiple other user experience optimisations implemented

Argent Minerals.jpg

Argent Minerals

"The best marketing money I've ever spent"

- Argent Minerals Managing Director

The Argent Minerals website needed an urgent update in order to improve it's mobile usability and search engine optimisation.

The company had some stiff competition in the junior explorer mining category and wanted to improve it's exposure in search to make it easier for investors to find them above the competition.

During the mobile site update and migration we implemented SEO targeting keywords supporting silver and copper mining exploration.


77% Year on year (2015/2016) increase in Google organic search traffic

12 new keywords now ranked #1-3

190% increase in mobile traffic

All broken links fixed or redirected

All page titles and content optimised for targeted search phrases

Automated reports delivered weekly to help the Argent team stay on top of their ranking and web performance.




Here's a quick video to help clarify a few key SEO topics! After this video I'll go into a bit more detail about the CORRECT approach to SEO and what's involved. Enjoy!


SEO is all about building earned results over time and the process of SEO is very similar to getting fit and healthy at the gym. You need to know what to do, how to do it the right way and to be consistent and invested in it in order to get great results. It’s important to understand that lasting SEO results don’t come without hard work and they don’t happen overnight. After all, going to the gym is tough work and sometimes it can take months to see any results at all… especially if you’re not consistent or you’re not eating right, but the results are certainly worth it if the market is there.

When you need a plumber, cheap flights or to find the best Thai restaurant in Surry Hills… what do we all do? We Google it.. and that’s the BEST thing about investing into search marketing, it’s all about user intent, reaching people who are actively looking for your product or service and getting your brand in front of the people who are in your target market.



Website optimisation includes a wide variety of activities that help to benefit your overall website value and experience. Website optimisations activities commonly referred to as (on-page SEO) optimisation.


Your content is the value behind your website - Google searches for the best content to provide in search result but if your content doesn’t present well, it will be passed over. Just like a personal stylist, SEO is the action that helps your content get a date with the best Google rankings ;)


Once you’re creating great content on a regular basis, you also need to be promoting your content on a regular basis. Great content with shares and likes will be even more attractive to Google.


It’s important to keep a close eye on what’s going on behind the scenes of your campaign by consistently looking at the right website performance, referral and user analytics stats. Consistent reporting and analysis helps you to optimise your campaign and stay on target with your website KPI’s.


Getting links from relevant and reputable websites pointing to your website is one of the most important elements required to get your website ranking for competitive keywords. The more quality links you have coming into a certain page of your website, the easier it’s going to be to rank that page in the top 10. There's tons of great ways to get quality links to your site including getting links from businesses you deal with, guest posting for other sites, the moving man method, collaborating on content on someone else's site, writing great content of your own and getting natural links - the list goes on.