We’ve all seen it: that little map and list sandwiched between the Ads and the SERP results. Those, my friend, are your Google My Business results, and I’m going to give you some helpful tips to get your local business listed!
The Google My Business results are not to be overlooked! Not only are they colourful but they’re useful! By providing the map first, Google presents all of the Local Business results is an easy to consume format that enables you to see straight away which one is closest to you and the most convenient. For a lot of people, this will be enough for them to make up their mind on where they're going to go or which business they’re going to go with. For the others, there’s a list of business names, all with reviews (or no reviews……#awkward) and easy buttons to take you to their website or to give you directions to their business.